Dial a phone number into Italy and it starts with +39. That country code is where Più 39 FM gets its name, a station built in Palma de Mallorca specifically for the island's Italian residents, with a name that would mean nothing to anyone who wasn't already thinking in Italian phone numbers.
Built to Give a Community a Voice
The station states its own founding purpose plainly: it was created to give a voice to the Italian community living in Palma de Mallorca, according to its own station profile. Mallorca has hosted a substantial Italian expatriate population for decades, drawn by the island's climate, tourism economy and proximity to the Italian mainland, and Più 39 positioned itself as the station that community could tune into without switching to a language that wasn't home.
Four Languages, One Frequency
Rather than staying a niche Italian-only outlet, the station broadcasts across Italian, Spanish, English and German, a lineup built to also reach the tourists, entrepreneurs and other international residents who share the island with its Italian community. That multilingual mix reflects Mallorca's own demographic reality more than most stations bother to: a place where Italian retirees, Spanish locals, German property owners and English-speaking tourists all listen to the same FM dial at different points in the day.
A Slogan That Puns on Its Own Name
The station's schedule leans on entertainment and pop music, and it carries the slogan Il Più Che Fa La Differenza, roughly The Plus That Makes The Difference, a phrase that plays on più meaning both more and the plus sign in its own name. It's a small detail, but it signals a station that built its identity around a wordplay rather than a generic geographic tag, something that only really lands with an audience already in on the Italian phone code joke.
A Signal for an Island, Not Just a City
Più 39 broadcasts across multiple FM frequencies rather than a single dial position, a spread that lets it cover different parts of the Balearic Islands where Italian residents and visitors are concentrated rather than confining itself to Palma proper. That reach matters more on an island where the tourist and expat population shifts seasonally, and a single frequency covering only the capital would miss a lot of the audience the station was built for in the first place.
Più 39 FM never tried to hide where its name came from. On an island full of people who dial home using that same country code, it didn't need to.