Rockstar is what happens when a radio group decides rock deserves its own dedicated signal instead of a few hours squeezed into a broader hits format. Run by Media One Group, the leading private radio operator in French-speaking Switzerland, Rockstar plays rock standards from the 1960s through today as one of eight stations in a Geneva-based portfolio built around narrow, well-defined formats rather than one station trying to please everyone.
Born From Geneva's Private Radio Pioneer
Media One Group traces back to One FM, launched by Pio Fontana on March 15, 1996 on 97.6 MHz in the Geneva region. Antoine de Raemy bought One FM and its sister station LFM in October 2003, and the group grew from there, expanding across the Lake Geneva basin and eventually building out to eight stations, including Radio Lac, Rouge, Kiss Collector, URBN and Rockstar, run out of studios on the Rue des Bains in Geneva with a second office in Lausanne. Every one of those brands targets a specific slice of the audience rather than competing head to head, and Rockstar is the group's answer to listeners who just want guitars, full stop.
A Fully Digital Rock Signal
Unlike Radio Lac or One FM, Rockstar has never held its own analog FM frequency. It launched as a 100% digital station, distributed on DAB+, online streaming and dedicated apps, built specifically for an audience that had already moved past terrestrial radio. That digital-first structure let Media One Group add a genre-specific brand without competing for scarce FM spectrum, running Rockstar as a lean, focused product alongside its larger analog stations.
Moving Fully Online in 2026
In February 2026, Rockstar and three sister digital brands, Kiss Collector, URBN and Yes FM, stopped broadcasting on the DABCOM multiplex that had carried them across French-speaking Switzerland, according to Swiss digital radio trade coverage at RadioBlog.eu. The move ended Rockstar's presence on terrestrial digital radio without ending the station itself, and the stream has continued running online since, which is exactly how it now reaches listeners through platforms like Radio Shuffle. It is a small but telling shift: a station built digital-first simply shed its remaining broadcast footprint and kept going as a pure internet stream.
What's on the Playlist
Rockstar's programming leans on rock's biggest, most durable names, the kind of catalog where Metallica's "Enter Sandman" sits comfortably alongside decades of classic rock staples. That breadth, from 1960s rock through contemporary guitar music, is the whole premise of the station: one format, one genre, no compromise for listeners who came specifically for rock and nothing else.