Rock and Pop was never just another FM station in Argentina, it was a cultural reset. Founded by producer Daniel Grinbank alongside a young cast that included Mario Pergolini, Lalo Mir, Juan Di Natale, Elizabeth Vernaci, Eduardo de la Puente, Bobby Flores and Quique Prosen, the Buenos Aires station built an entirely new on-air language, aesthetic and sense of humor that Argentine radio had never heard before. This Mar del Plata station carries that legacy to the country's famous beach city.
The Voice That Defined a Generation
No single figure is more tied to Rock and Pop's identity than Mario Pergolini, who hosted the show "¿Cuál Es?" starting in 1989 and became, according to his own Wikipedia biography, the most listened-to presenter across more than two decades of the station's history. Pergolini's irreverent, fast-talking style set the tone that the rest of the network built around, and he has returned to host the station's Ranking Rock & Pop decades later, most recently reappearing for the brand's 40th anniversary celebrations.
A National Brand With Local Roots
Rock and Pop's reach extended well beyond its original Buenos Aires studios, with Mar del Plata, Argentina's most famous beach resort city, developing its own loyal audience for the brand over the years. Argentine media figures have described growing up listening to Rock and Pop in Mar del Plata specifically, a sign of how deeply the station's identity took hold outside the capital rather than staying a strictly Buenos Aires phenomenon.
Rock, Pop and Everything Between
The Mar del Plata frequency keeps the network's genre-spanning instinct alive, mixing rock and pop hits from the 80s, 90s and 2000s alongside talk and entertainment segments, the same combination of music and personality-driven programming that made the original Buenos Aires station a generational touchstone rather than just another hits format.
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