The name says it all: Dreist means "bold" or "cheeky" in German, and that is exactly the tone my105's rap channel goes for. It is one of more than thirty niche streams run by my105, a Swiss youth radio platform that traces its roots back to Radio 105, founded by Giuseppe Scaglione in 1998 as German-speaking Switzerland's first regional youth station before relaunching as an internet-first, multi-channel network in 2015.
A Dedicated Home for Deutschrap and Schweizer Rap
Dreist focuses on Deutschrap and homegrown Swiss rap, giving both German hip hop imports and local Mundart acts, artists rapping in Swiss German dialect, a dedicated lane instead of squeezing them into a general chart-hits rotation. That distinction matters more in Switzerland than it might elsewhere, because Swiss rap has its own separate identity from rap made in Germany or Austria.
Thirty Years of Mundart Rap
Swiss dialect rap traces back to 1991, when Basel rapper Black Tiger released "Murder by Dialect," widely credited as the track that convinced Swiss rappers dialect could carry as much weight as English. What started as an underground curiosity grew into a full scene of rappers, DJs, and event promoters building jams and parties across the country, and by 2014 acts like Lo & Leduc had pushed Mundart rap into the mainstream, topping the Swiss album charts for nearly two years running. Dreist sits downstream of that history, streaming the genre that spent three decades working its way from Basel basements to national radio.
A Channel Built for a Specific Crowd
Rather than trying to serve every listener with one general station, my105 splits its audience across genre-specific channels, letting Dreist speak directly to fans who want German-language rap without wading through unrelated pop or dance tracks. For a scene with as much local identity as Swiss rap, that kind of dedicated space, mixing established names with newer voices, is exactly what keeps the tradition audible.