Comitán de Domínguez carried the pre-Hispanic name Balún Canán, place of the nine stars, long before it became the town where the mass confirming Chiapas' independence from New Spain was celebrated in 1821. That history, plus a colonial center striking enough to earn Pueblo Mágico status in 2012, makes it an unusual launchpad for a brand-new radio chain, but that is exactly where Boom FM chose to start.
XHPCOM-FM, broadcasting on 101.5 FM under the Boom FM name, was Comitán's flagship station for a network built almost from scratch. Its FM concession was awarded through Mexico's IFT-4 spectrum auction, with the license running from 2017 to 2037, and Comitán became the first station on air for a chain that has since expanded to other Chiapas towns including Mapastepec and Villa Corzo, with plans for eight stations across the state in total.
The station's programming leans into regional and traditional Mexican music, giving Comitán and its surrounding municipality a steady stream of homegrown sound alongside general entertainment and local information, the kind of format built to feel like a neighbor rather than a national feed passing through. For a young network still building out its Chiapas footprint, that local-first approach at the flagship station matters more than chasing a bigger regional audience right away.
Comitán itself gives the station plenty to draw on. Beyond its role in Chiapas' independence, the town is the birthplace of two very different but equally significant figures, the martyred senator Belisario Domínguez and the celebrated writer Rosario Castellanos, and it sits within easy reach of the Montebello Lakes, a protected natural area known for its cluster of vividly colored lakes and status as habitat for the quetzal.
For listeners in and around Comitán, Boom FM offers regional Mexican music and local information from the town where a new Chiapas radio chain chose to plant its very first flag, broadcasting out of a Pueblo Mágico with far more history behind it than the station itself.