Tune into Fiesta La Más Picuda in Tepic and you might assume you have found a station with a name unique to Nayarit. In fact, that same brand plays grupera music from stations scattered across Mexico, from Jalisco to Veracruz to Morelos, all belonging to the same broadcasting group.
From Sensación to Fiesta Mexicana to Picuda
According to Wikipedia's history of XHTEY-FM, the Tepic station traces back to a concession granted on July 18, 1990 under the callsign XETEY, with an FM signal added in 1994. The station has carried several identities over the decades: it launched as "Sensación," rebranded as "Fiesta Mexicana," and eventually settled into its current name, Fiesta La Más Picuda, all while keeping the same grupera-leaning format.
A Brand Repeated Across the Country
What makes the name notable is that it is not exclusive to Tepic. Radiorama runs stations under the identical Fiesta La Más Picuda and La Más Picuda branding in multiple Mexican states, including Jalisco, Veracruz, Morelos, and Tamaulipas, all playing grupera, banda, and ranchera music aimed at local regional audiences. Rather than building a distinct identity for every market, Radiorama replicates a proven format and name across its network, letting each city's station plug into a brand listeners already recognize from elsewhere on the dial.
Grupera Music, Local Signal
Despite sharing a name with sister stations hundreds of miles away, XHTEY-FM broadcasts specifically to Tepic and the surrounding Nayarit region on 93.7 FM, with a companion AM signal on 840 kHz. The format leans on grupera, banda, and norteña, the same regional Mexican styles that dominate dance halls and family celebrations across the country, delivered here with programming built around Nayarit's own listeners.
Why It's Worth Tuning In
Fiesta La Más Picuda offers a direct line into Nayarit's regional Mexican music scene, a station whose name it shares with sister stations nationwide but whose grupera, banda, and norteña rotation is tuned specifically for Tepic.